Tuesday, July 14, 2009

Great Way to Recycle and Save $$$.

Above - MaryStewart Lewis, AT&T Regional Director and Charlie Arant, Tennessee Aquarium President & CEO unveil the new AT&T Real Yellow Pages covers.

Two new phone book covers were unveiled at the Tennessee Aquarium today.

The Tennessee Aquarium’s River Gorge Explorer is featured on the cover of the 2009 AT&T Real Yellow Pages directories. A companion directory, the smaller and more portable version of the traditional print directory designed for on-the-go consumers, features "Bug", one of the Tennessee Aquarium's gentoo penguins, on its cover.

More the 304,000 copies of the directory featuring the Explorer, and 197,000 featuring "Bug" have been produced for distribution in the area this year.

“We are proud to feature the Tennessee Aquarium’s River Gorge Explorer on the cover of our new AT&T Real Yellow Pages directory for the Chattanooga area,” said Mike Snow, area marketing manager, AT&T Advertising Solutions. “We continually work to make our directory covers special on the outside, and tailor the community information inside our directories to best meet the needs of local residents and businesses.

“We’re delighted that the Tennessee Aquarium’s River Gorge Explorer is on the new directory covers,” said Charles Arant, president and CEO, Tennessee Aquarium. “As people reach for the AT&T Real Yellow Pages they’ll be reminded of how this state-of-the-art vessel provides both enjoyment and educational opportunities to our community and to visitors who are drawn to Chattanooga.”

“The Tennessee Aquarium, and particularly the River Gorge Explorer, is a tremendous asset to Chattanooga.” said MaryStewart Lewis, AT&T regional director. “AT&T has a long, proud tradition of supporting the communities in which we – and our customers – live and work. This wonderful facility is an economic boom providing entertainment and educational opportunities for those living in Chattanooga, and the thousands who visit us each year.”

AT&T Real Yellow Pages is also working with several Chattanooga businesses to encourage people to recycle outdated directories.

For each old directory turned in from July 18 through August 15, the following participating businesses will offer a discounted admission coupon good through September 30th:
· The Tennessee Aquarium
· The IMAX 3D Theatre
· The River Gorge Explorer
· The Creative Discovery Museum
· The Chattanooga Zoo
· The Chattanooga Lookouts

For more information, go to: http://www.tnaqua.org/planYourVisit_recycle.aspx

As new books are delivered, Chattanooga-area businesses and residents are encouraged to recycle their outdated directories. AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains recycled materials.

It has been estimated for each 500 phone books recycled, we save up to 31 trees; 3.3 cubic yards of landfill space; nearly 7,000 gallons of water; and enough power to serve an average home for six months!

1 comment:

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